Marketing for Social Innovation

March 14th & 15th

Vienna, Austria

Marketing for Social Innovation

March 14th & 15th

Vienna, Austria

Marketing for Social Innovation

March 14th & 15th

Vienna, Austria

 “Admiring what this initiative has achieved…” 

University of Oxford

 “Amazing Tools!….” 

The Climate Reality Project


We know you have a great idea to solve a pressing problem, however, good ideas are not enough without a clear solution, targeted to the right market, with a powerful message.

Unlike traditional marketing for profit-driven companies, marketing for impact-driven projects requires an emotional value design and a systemic thinking approach with different metrics


Marketing for Social Innovators is an intensive training based on more than 10 years of FIELD experience working with dozens of impact-driven initiatives across the world. This program goes beyond the simple formula of using social media with repetitive messages or shouting out for money with poor results.

We break down our ideas and build them back brick by brick, connecting with ourselves, our core values, and our efforts, challenging our good intentions and ideas with real scenarios.


Key Information:

Dates: March 14th & 15th (Saturday & Sunday), 2020

Venue: Impact Hub Vienna. Lindengasse 56, 1070, Vienna, Austria.

Participants: 20 max.

Format: Workshop, Activities, Case Studies, Play-Based learning experience.





Roberto A. Arrucha, is the author & founder.

– Social Innovation Box. A world-known toolbox for NGOs, Social entrepreneurs and businesses.


– The Global School for Social Leaders. An NGO specialised in designing holistic educational experiences. Every year more than 400 social leaders around the world join the programs.
Connect with Roberto on: 


●  Francis Rafael, CEO & Trainer of the Content Creation School.

Multipreneur, film producer, speaker and a lot in between.

Francis is a person you don’t like to be categorized. He has been holding seminars for eight years, including on the topics of media production with smartphones, vlogging & online branding.

The experience as a commercial film producer in his company Rafal Studios offers him the perfect basis to work as a media trainer in Europe and Asia.

Connect with Francis on:



Keynote Speaker & Case Study:

● Claudia Winkler

is a passionate social innovator and serial founder. She helps to cofound and coach Startups and civil society initiatives at the intersection of sustainability and technology.

She is co-founder and CEO of the B Corp Certified Impact Incubator goood network offering sustainable mobile telephony services in Germany and Austria.

The social business has received several awards, including as one of the “Most Impactful Global Social Innovators” on World CSR Day 2019.

Connect with Claudia on:



Marketing for Social Innovation is recommended for:

1. Project Managers & Fundraisers in the NGO sector.
2. Social Entrepreneurs & Businesses
3. Impact-Driven Startups & Companies.
4. Development funds / public sector with projects boosting social entrepreneurship.
5. Innovation Labs with social projects.
6. Researchers & Professors in the field of social entrepreneurship and NGO management.
7. Post-graduated students who are interested in social entrepreneurship.
8. Marketers seeking a more meaningful career and use of skills.


The experience:



 Why should you join? 

1. We know the journey: Working in the field with dozens of social project allows us to understand your challenges:

  • ● Lack of cash flow,
  • ● tight budget,
  • ● re-evaluating your values,
  • ● expensive micromanagement,
  • ● lack of clear goals and tasks,
  • ● lack of common path,
  • ● too many ideas, little time,
  • ● team burn out,
  • ● complex tools,
  • ● Lack of digitalization
  • and more… 

Marketing for Social Innovators

We take a critical look at the most common problems inside impact-driven initiatives and build solutions using practical tools.

We go beyond the use of social media, we design journeys, incorporate powerful tools, understand our market and redesign our strategies. 


2. Holistic approach.- You will take part in structured workshops, talks, discussions, and activities with experienced mentors and renowned social entrepreneurs.

We designed a full experience where you will connect holistically with your project, confronting assumptions and reality and how the leadership of a manager plays a key role.


3. Social Innovation Tool-Box.- You will learn and incorporate into your project the most useful techniques of marketing, project management, innovation and the experience gathered from real social innovators. Read more about our Social Innovation Box. 

  • ● Achievements Board
  • ● Task management
  • ● Data and automatization applied to market strategy
  • ● Contact management
  • ● CRM
  • ● Donor experience management
  • ● Fundraising
  • ● Social innovation canvas
  • ● Emotional value proposition
  • ● Sales pitch & funnel
  • ● Workflow

Along with a curated list of powerful digital tools, aim to boost your productivity and performance. 


4. Test Crowdfunding.- At the end of your program, you will be part of an offline crowd-funding simulation where you will have the chance to pitch and present your project to potential allies, clients, investors, etc, and improve your marketing strategies with real feedback.


5. Experience from the field.- The program is built and modelled on 10 years of experience and expertise working with social projects. You will get to know the models, processes, tools, and strategies of projects run in more than 8 countries across 4 continents.

We have worked and developed marketing campaigns for social projects across 8 countries: e.g. Austria, Egypt, Kenya, Rwanda, Mexico, India, Vietnam, etc, raising over € 350,000 Euro. 


6. Impact-Driven Career.-

You will be able to join an impact-driven industry hungry for marketers & fundraisers:

– International NGOs

– Impact-Driven Startups

– Public-funded Projects

– Corporate Social Responsibility

– Impact Investments Funds

– Activist Groups. 


 Day 1. Design your Campaign & Strategy. 

● 09:00 – 09:30 Welcome & Introduction

● 09:30 – 10:00 Activity I. Self-assessment in Holistic Thinking. 

● 10:00 – 11:00 10 types of funding. Follow the Money, pros and cons of the type of revenue streams according to your project model.

● 11:00 – 12:30 Social Innovation Canvas.

          Define your problem & Competitive Solutions

          Talk to the Right Market

          Build & Distribute a Powerful  Message.

● 12:30 – 13:30 Break

● 13:30 – 14:30 Activity 2. Pitch Sale 1 & Communication Channels. Design the journey of your revenue through powerful Customer Relationship Management system (CRM). 

● 14:30 – 15:30 Design your draft campaign.  Test messages and audiences. 

● 15:30 – 16:30 Value Propositions & Market Size.  Listen to the market, define your value proposition.

● 16:30 – 18:00 Pitch Sales. 

 * Add on Video-Marketing Workshop.

● 10 exercises to up your video skills

● Composition and lighting techniques

● How to record good audio

● Tips on how to create better video content

● How to use accessories to increase your video quality

● Video production basics

● How to shoot an interview

● How to do simple video edits

*In special Collaboration with Content Creation School.

Friday, March 13th from 15:00 to 19:00 hrs. 


 Day 2. Partnerships & Digital Tools.

● 09:00 – 09:30 Power up Activity.

● 09:30 – 10:00 Sales Pitch.

● 11:00 – 12:30 Channels & Partners. Stop selling, start approaching your income strategically. 

● 12:30 – 13:30 Break

● 13:30 – 17:00 Digital Tools. Select the best available tools for your marketing from our curated list of powerful digital resources.

          ● CRM

          ● Project & Tasks Management

          ● Contact Management

          ● Presentation

          ● Social Media

          ● Marketing & Sales

          ● Automation

          ● Photo & Video Production

          ● Graphic Design

          ● Web Design

          ● Data Collection & Management

          ● Event Management

          ● Bookkeeping 

● 17:00 – 18:00 Last round of presentations.

● 18:00 – 19:00 Drinks!


Day 1, Design your Campaign & Strategy: €390 Euros.

Day 2, Partnerships & Digital Tools: €390 Euros.

Day 1 & 2: €590 Euros.

Add on Workshop. Video-Marketing Workshop (Friday, 15:00 to 19:00 hrs, click here for more info.): €250 Euros.

 It includes:

1. Diploma of participation by The Social Innovation Agency and The Global School for Social Leaders

2. Great training, activities, knowledge and mind-blowing tools.

3. Outstanding team, coffee, tea, snacks, fun, and great atmosphere.

4. Your Social Innovation Box. Click here for more info. 

5. Join our Global Social Leaders Network, connecting more than 500 social leaders across the world. 


 More Information? 

Drop us a Message on WhatsAppp here

The Global School for Social Leaders

is a vibrant community of social leaders and innovators who are shaping systems and designing a new stage in human history,

leaders who are personally, morally and socially committed to a cause, who dare take brave actions that challenge the status quo.

The best is the connnection

The best of this experience is not only to be around the coaches and mentors but the entrepreneurs who are here sharing their dreams.

Gabriel Ekman - Sweden


The experience has been very enlightening and inspirational, recommended for those who are willing to challenge the status quo

Sebastian Baayel - Ghana
African Entrepreneurship and Innovation Centre


Thanks for all the tools, but above all for the remarkable change-makers who I can call now my friends

Natalia Lever - Mexico

Well prepared

Inspiring presentations, well prepared, insightful, interactive and easy to work with.

Liana Taylor - Germany

 Frequent Answered Questions 

How much does it cost?

Day 1, Design your Campaign & Strategy: €390 Euros.

Day 2, Partnerships & Digital Tools: €390 Euros.

Day 1 & 2: €590 Euros.

Add on Workshop. Video-Marketing Workshop (Friday, 15:00 to 19:00 hrs, click here for more info.): €250 Euros.

It includes:
1. Diploma of participation by The Social Innovation Agency and The Global School for Social Leaders

2. 18 hours of training and activities.

3. Outstanding team, coffee, tea, fun, and great atmosphere.

4. Working Material.

5. Join our Global Social Leaders Network, connecting more than 500 social leaders across the world.


What it doesn´t include:

1. Meals

2. Air Fares

3. Insurance

Is this program for me?

Day 1, Design your Campaign & Strategy: 

Join if:

- You have basics of marketing, but want to go deeper into a design strategy,

- You want to identify opportunities in your own business model,

- You want to design new revenue streams,

- You want to read your market and learn how to approach them more successfully, 

- You want to design or improve your sales pitch (messages), identify right channels and design sales funnels.


Day 2, Partnerships & Digital Tools: 

Join if:

- You have a clear understanding of your business model, but want to build efficiency in your marketing strategy. 

- You want to explore new income generators.

- You want to improve your relationship with your clients. 

- You want to build meaningful partnerships without investing tons of time and effort. 

- You want to build efficiency in your daily work through automatization and digitalization.

- You want to boost your productivity and performance with the latest digital resources.   

Add on Workshop. Video-Marketing Workshop (Friday, 15:00 to 19:00 hrs, click here for more info.): €250 Euros.

Join if you want to take home marketing content ready to be implemented. 


How much will I spend in Vienna?


Hotel: €40 - €100 euros per night with breakfast included.

Hostal / Airbnb: €25 - €70 euros per night with breakfast included.

Couchsurfing: FREE.



24 hours Ticket: €8 euros.

48 hours ticket: €14.10 euros

Weekly ticket: €17.10 euros (Monday to Sunday)



5 to 15 euros + 2.5 euros non-alcoholic drink.

Can I organize this training in my company / organization?

Yes, you can. Kindly drop us a message on Whatsapp here, or send us an email: with the following:

1. Name of your company & Website

2. Approx. the number of participants.

3. Potential Date.

Can we join in group?


From 2 to 50, You will have a scholarship (discount) of 20% per each member of the group.

Send us a Message on Whatsapp here and let us know the exact number of persons joining. 


Can I apply to a Scholarship?

- €100 euros for Members.

Profile of the participants?

Yes, if you are a:

1. Social Entrepreneur or Social Business
2. NGO Director or Head of Marketing
3. Impact-Driven Startup
4. Government Official with interest in Social Innovation in the global scope
5. A post-graduate student or researcher in the field of International Development, Business, Marketing, Political Sciences, and Innovation.
6. Activists.

How can I join the program?

1. Register and Save your spot. CLICK HERE.

2. Receive confirmation.

3. Welcome to The Global School for Social Leaders!

You can join the program until 3 days before starting day upon spots availability.

More questions?

Contact us on Whatsapp. Click Here.

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