Social Intervention Frame

Social Intervention Frame

How does it work?

The Social Intervention Frame is a compass aiming to guide every social innovator intervention, their advantages and their limitations.

Top-down, bottom-up, side to side, inside out. 4 types of social change. 

The Social Intervention Frame is a compass aiming to guide every social innovator intervention, their advantages and their limitations.

Top-down, bottom-up, side to side, inside out. 4 types of social change. 

There is not the only or the best way to solve a social challenge, we need all the interventions. 


It is mainly referred to as a political change for challenges relating to social and economic structure.

Key Features: 

  • 1. Impact at scale.
  • 2. Usually involuntary.
  • 3. Often relies on policy influence followed by regulatory change.

Regulation gets a hard time, but it is sometimes necessary to create change at scale.

Key Actors:

  • 1. Governments
  • 2. International Organizations
  • 3. Intergovernmental Organizations
  • 4. Public-Private Partnerships
  • 5. Lobbyists

The major changes needed to break down some of the barriers that currently constrain the power to create might include: 

  1. 1. Challenging the legal status of corporations.
  2. 2. Advocating for changes in legislation.
  3. 3. Introducing a basic income.
  4. 4. Campaigning on land reform.
  5. 5. Advocating for more funding in research & development.
  6. 6. Investing in public health. 
  7. 7. Free & Quality education.
  8. 8. Penalizing animal abuse or torture. 



Social change for challenges relating to tangible and specific issues of a civil, civic or ecological nature.

Key Features: 

  • 1. Specific and contextual.
  • 2. Usually voluntary but often need­ driven and stemming from individuals or small groups.
  • 3. Often tied to particular places or domains.

Key Actors:

  • 1. Activists
  • 2. Community Organizations
  • 3. NGOs
  • 4. Social Entrepreneurs

Top-down changes don’t prevent bottom-up changes: if anything their purpose should be to facilitate and encourage them. 

Local context is not a noise obscuring an underlying platonic political form, but the very lifeblood of what matters to most people. 

Recycling, for instance, is about global resource constraints; but for many, it’s about orange council bags under the sink or blue boxes out in the street.

  • 1. Animal shelters.
  • 2. Food banks.
  • 3. Community sports.

We need to use all available tools; the vitality of personal agency, the systemic impact of smart regulation, the elegance of socio-­technical innovation and the humanity to keep ourselves present, open, aware, connected, vulnerable and inquisitive in this process.

If the power relies on motivating people to act, which means seeing how the macro is manifested at a micro-level in our lived experience and starting from there.


Change stemming from socio-technical disruption, characterised by systemic innovation.

Key Features: 

  • 1. Change that stems from loose associations of values and interests across domains.
  • 2. Usually disruptive or entrepreneurial in spirit.
  • 3. Grounded in virtual networks.
  • 4. Pervasive and international due to social media. 

Key Actors:

  • 1. Social Entrepreneurs
  • 2. Startups
  • 3. Impact-Investors
  • 4. Impact-Driven Companies

With the boom in the accessibility to technology, people can get things done by themselves or with other like-minded individuals without intermediaries in ways that were unimaginable until recently.

The very idea of top and bottom feels partial in this context. In addition to the hierarchies of vertical power (top-down, bottom-up) there are heterarchies of lateral power; networks of varying size, shape and influence that often lie dormant but can suddenly be hugely influential in response to particular events, and cut across regions and countries:

  • 1. Blockchain
  • 2. Internet of Things
  • 3. Artificial Intelligence
  • 4. Virtual Reality

Such shifts have altered the very idea of social change as necessarily place-based or even country-based.

This kind of horizontal influencing power, fuelled by ongoing technological disruption, lies at the heart of the rationale for our focus on the power to disrupt.


Change stemming from contemplative practices, seeking transformative changes to our ends as well as our means.

Key Features:

  • 1. The psychological, spiritual and cultural underpinnings of all the other forms of social change.
  • 2. Often contemplative or reflective in spirit.
  • 3. Targeted mostly at major hidden assumptions.
  • 4. Immunity to change, and adaptive challenges.

Key Actors:

  • 1. Spiritual Leaders
  • 2. Religions
  • 3. Mindfulness & Wellbeing coaches

The inner power to create.

The relatively neglected fourth form of social change is about integration and the connection between the work we do on ourselves and the work we do out in the world.

  • 1. To grow in confidence and individual agency.
  • 2. To believe that we can turn our ideas into reality in a meaningful and not merely tokenistic way.
  • 3. To work hard on the consonance between what we think, say and do.
  • 4. To have a robust idea of what to aim for in life, for ourselves and society as a whole.
  • 5. To help each other building a sense of power and purpose, and using that power to create the conditions that will allow us all to live fulfilling lives. 

Only from that kind of enriched foundation, which we often need to work on ourselves to attain, we can act with conviction in the world.

The inertia within established forms of economic and political power is so very strong, that we have to keep on reminding ourselves what matters to us to steer ourselves away from financial instability, social recession, and ecological collapse. 



Step 1.

Give your team 15 mins to think individually each intervention. 

Ask them to select their most effective intervention for their projects.

Step 2.

Use sticky notes to collect the most relevant ideas and paste them over the poster. 

Step 3. 

Present what is the best intervention to solve the social challenge you are addressing. 

Discuss with the team the pros vs cons; Scope vs limitations.


Problem: Garbage on the streets of my city.

Top-Bottom Intervention: Fines and Infractions for those who throw away garbage on the streets and installation of surveillance cameras. Actor: Government.

Bottom-Top Intervention: Garbage collection machines, which encourage collection by extending coupons for your garbage. Also, civic campaigns for responsible garbage disposal. Actor: Social Enterprise and NGO.

Side by Side Intervention: According to circular economy principles, 80% of waste is due to product design flaws, something that can be solved with a smart product redesign. Actor: Technology Company.

Inside-Out Intervention: Appeal to human conscience and our connection with our city and nature. Actor: Spiritual or Religious Leader.

It is generally believed that the problem of garbage on the streets can be addressed with infractions or more taxes, however, there are clear examples that can be addressed by a social enterprise, by rewarding users monetarily for the segmented disposal of garbage.

Or from an NGO, with constant campaigns and civic actions for responsible waste disposal.

Or maybe technological, according to the principles of circular economy, 80% of waste is product design flaws, something that can be solved with technology and product design research.

Or maybe it is just enough to appeal to human conscience and our connection with nature, in order to be able to influence a moral value aligned with protecting our environment.



Choosing the best intervention is not a question of talent, it is a question of context, type of social contract, and available capacities to address it. You best intervention is the one where you can significantly influence.

Over the years there have been discussions between all four interventionist, the inside-out interventionists who work on individual behavior / spiritual change and the top-bottom struggling for structural transformation.

Both have been said to be necessary. The fact is, we often find ourselves in arguments over what is the best approach. We have found that part of this fracture is due to an inability to understand the nested nature of systems.

Problems and changes occur on multiple levels because this is the nature of life. You can influence one, but the true power of change lies in the harmony of all.

Understanding the problem means to be aware that what happens on one level impacts on the other levels and you cannot ignore this distinctive reality of our nature. Being aware of this reality is understanding the WHOLENESS or seeing things more interconnected in order to choose your signification contribution possible.

1. Leadership Self-Assessment. How can assess my leadership skills and capabilities?

2. Finding your purpose (Ikigai + Golden Circle). How can I find and link my purpose with the purpose of my project?

3. Social Innovation Matrix. How can explore problems and possible solutions? 

4. Humanity Development Goals. How can we work with development more holistically?

5. Social Intervention Frame. What is the best intervention to solve a problem?

6. Social Contract. How can design and model a social innovation project?

7. The Social Innovation Canvas. How can design and model a social innovation project?

8. Impact Investor Matrix. How do the investors measure impact on projects?

9. Social Economy. How can I finance my  project beyond traditional financing models?

10. Types of Funding. How can I find the best types of funding for my project?

11. Activist Journey. How can I build a movement to solve a social problem?

12. The Social Leader Storytelling. How can I build a powerful and meaningful message for my project?

13. Kite Customer Relationship Management CRM. How can I sell and raise funds for my project?

14. Team Values. How can I build trust among my stakeholder?

15. Recruitment Venn. How can I attract, keep and communicate with the best team for my project?

16. Productivity Board. How can I work more efficiently if I don´t have a clear work process?

17. OKRs. How can I work more efficiently if I already have work process?

18. Decision-Making. How can I discuss and make better decisions with my team

Social Innovation Box

10 years of REAL field experience in more than 20 countries across 4 continents, compacted in a powerful tool-box with practical and easy to use tools.

Social Innovation Box

Physical:  €129 


Digital: €39


Use Coupon: INNOVATION2020

We are a multi-awarded NGO based in Vienna, Austria and Berlin, Germany, specialised in designing purpose-driven education and consulting. 


What is inside your Social Innovation Box?

More than 200 tools, tips, resources and information for boosting your career as a social entrepreneur or consultant.

We use the power of design thinking to efficiently solve problems. Used for Amateurs and Experienced.

1. Posters,

2. Guidebook,

3. Notebook,

4. Post it & Pen,

5. A surprise!


Who can use it?

Social Innovation Box is an effort to facilitate learning and collaboration with the use of easy-to-use tools, it doesn´t requires previous experience in order to apply methods, tools, practices and intelligence:

Amateurs and Experienced.

1. Coaches and Consultants,

2. NGOs

3. Socially Responsible Entrepreneurs and Companies,

4. Startups,

5. Activists,

6. Researchers and / or Educational Institutions,

7. Government,

You can explore it on your own (1 person) or with your team or students (recommended up to 20 people at the same time).

Estimated Time of Arrival?

From July 25th. 2020

Once you pay, you will receive a confirmation email where you will be asked to fill in a form, your responses helps us to correctly confirm your shipping address, and to improve your experience and entry into the community.

Between 5 to 10 days within the European Union.

Between 15 to 30 days to the rest of the world (Due to delays caused by COVID-19).

Do you offer a discount?

Sure! Get an extra discount of - € 10 euros per box, if your minimum order is 10 boxes.

Can we order more than 20?

Our production capacity is 10 to 15 boxes per day.

If your order exceeds 15 boxes, the waiting time for delivery increases 2 days for every 15 extra boxes.

If your order exceeds 10 boxes, you will get a discount of - € 10 euros per box.

Dimensions and Weight?

Dimensions: 33 x 24 x 4.4 cm

Weight: Approx. 2 kgs.


Can I become a distributor?

Sure! If you have access to a large market with a distribution already built, we can grant you distribution rights at a preferential cost.

Do you want to become a Certified Consultant?

You can become a certified consultant in the use, facilitation and application of the Social Innovation Box.

This will allow you to offer high quality consulting, training and workshops for:

NGOs, Socially Responsible Companies, Entrepreneurs, Startups, Government, Activists, Educational Institutions, etc.

Backed and certified by The Global School for Social Leaders.

Send us an email with a short professional summary to:

Leaders in the field back the social innovation box up

Years of Research & Development

Countries where it has been applied

The best is the connnection

The best of this experience is not only to be around the coaches and mentors but the entrepreneurs who are here sharing their dreams.

Gabriel Ekman - Sweden


Sebastian - theglobal.schoo

The experience has been very enlightening and inspirational, recommended for those who are willing to challenge the status quo

Sebastian Baayel - Ghana
African Entrepreneurship and Innovation Centre


Thanks for all the tools, but above all for the remarkable change-makers who I can call now my friends

Natalia Lever - Mexico

Well prepared

Inspiring presentations, well prepared, insightful, interactive and easy to work with.

Liana Taylor - Germany

They have worked with the Social Innovation Box