Why cultural transformation is so important nowadays?

Why cultural transformation is so important nowadays?

The world today is not the same as before as a result of a variety of factors and the intense effect of covid 19. Also, organizations have had external factors that have shaped their culture and performance.


Some organisations have obtained great results and others have suffered during this pandemic.


There is fatigue caused by the pandemic that is affecting organizations and employees right now. Besides, there is a massive economic crisis, widespread social unrest and technological forces that are reshaping and causing business model disruption and workforce automation.


This means that companies culture has been forced to change, while some leaders remain the same. However, they acknowledge the importance of how a new culture can improve and improve results in this challenging new world.
Certain dysfunctional patterns of cultural behaviour are common by this fatigue.

There is an increasing number of unproductive meetings that are causing micromanagement, team burnout and lack of motivation. Employees are working more hours now than before. They spend more hours in unproductive virtual meetings. There is a lack of trust from some managers and a sense of insecurity that it is affecting employees. Tackle this directly is the best way to solve it.

Leaders need to listen to their employee’s needs and give clarity of what is expected from their roles in this challenging moment.


Due to the increase of virtual meetings and tasks, managers and supervisors don´t have enough time to listen to their teams and their priorities.

A team loses confidence in the leaders as a result of poor communication. Leaders lose confidence in their employees due to lack of results, coordination and accountability. The negativity energy increases rumours that create dysfunctional habits and therefore affect productivity and morale.

The negativity energy affects a few employees, who create rumours against the organisation and its leaders; As a result, they resist any action towards a cultural transformation.


Furthermore, these employees influence other members of the team who are currently in need of clarity and leadership. A cultural change is based on the execution needed to achieve business outcomes. It is based on the real habits of collective execution and these habits of collective execution reflect the real culture of the organisation.

Therefore, there are critical questions that leaders can rise to recognise if their culture is helping achieve the expected results.

  1. 1. What dysfunctional collective habits are affecting the business and why? One example could be unproductive meetings.
  2. 2. What new habits of collective execution can leaders create that can help achieve better results in a better way?
  3. 3. What other barriers are affecting culture and productivity, both at the same time?
  4. 4. What kind of support is needed to facilitate the changes in the culture?

Lastly, leaders must align results with the type of culture needed.

Furthermore, they must facilitate and track the cultural transition through habits of execution aligned with the priorities of the organization.

Luis Ramirez - Purpose-Driven Consultant

Luis Ramirez

Purpose-Driven Consultant

Cultural Transformation by Leaders

Cultural Transformation by Leaders

Nowadays, leaders want rapid and effective results but using the same mindset. This means that the results are really fragmented and with a very low impact on the clients and the organization. Cultural Transformation by Leaders is possible?

When I refer to the same mindset is just pushing the results instead of creating and promoting a new environment where there is a different sense of purpose and a new way of collective performance towards better results.

The beginning of each year is a time where leaders have to be open-minded in order to rethink how they lead their teams, what lessons learned were in place and what new opportunities arise in the horizon.

Creating an agile culture means developing three main focus that are very important for the client and the expected outcomes.

1. The first focus is related to having a sense of direction for the organisation.

Having a sense of direction means getting clarity and alignment about what the client needs and the organization priorities. Leaders can lose a sense of direction by adding too many priorities dispersing the focus toward the client.

Leaders have to demonstrate a new level of excellence with creative ideas of how to exceed client´s expectations from the beginning till the end.

Design thinking is a very useful approach because it develops and promotes critical thinking skills within the teams and the clients so that there is a significant improvement in the product and service as well as the picture of the success of the organization.

2. The second focus is related to getting a sense of connection between the middle-level managers, their teams with the clients.

Having a sense of connection requires creating and developing new habits of execution among different teams in an environment of mutual support and collaboration.

For this second focus is necessary to implement a cultural transformation project at the strategic and middle management level so that an environment of cross-functional accountability gets in place and allows the breaking of silos, eliminating waste of time, rework and conflicts among the different functions and concentrate the work toward the needs of the client.  

On the other hand, Agile helps concentrate on the achievement of the milestone of the client’s needs in a very rapid and consistent way especially at the middle manager level and their cross-functional team.  

The sprint review and the team retrospective are scrum artefacts that, if done in a consistent and effective way,   develop a set of two excellent habits of execution that accelerates the course of the project.      

3. The third focus has to deal with the sense of continuity.

The organization has to create the conditions for sustaining the results and develop a productive cycle each year. In order to be consistent, the leader must execute certain key factors such as

1. Updating their picture of success and client’s expectation in a periodic way.

2. Measure and prioritise all habits of execution.

3. Eliminate major barriers that can interfere with the continuous improvement of execution and team interactions. In this case, the theory of restrictions can work as an excellent approach .

4. Lastly, the leaders have to develop competencies and new habits for creating self-development teams in a constant way and recognize their efforts.          

Luis Ramirez - Purpose-Driven Consultant. Cultural Transformation by Leaders

Luis Ramirez – Cultural & Digital Transformation


Purpose-Driven Consultant