Having a private chat-bot taking questions and contact information from visitor to your website is an easy but powerful tool to start conversations.
Having a virtual secretary or chat-bot on your website generates 30% more conversations.
Tip: We recommend you to take a look at your Google Analytics (or your analytics provider) and analyze your Avg. session duration, in order to set up your chat-bot entrance at the right time before your visitors leave your website. 5 seconds from starting is too soon, 60 seconds might be too late.
2. Booking & Meeting Forms.
Allowing your potential clients to book a meeting with you directly into your website, is saving time and effort.
Stop asking your clients to e-mail you, let them book a meeting with you increases 50% chances to close that deal.
Tip: If you work in different time zones, you can have an extra question allowing your costumers to choose time-zones. You can also send a converter by email using a time zone converter, click here, or use calendly if you are just starting.
3. Keyword Research.
You can write as much as you want about the topics you consult. However, a professional consultant must write a piece of text with a clear balance between value, usability and marketing.
You don´t need to sell your services in every article, but each one of your text needs to validate your expertise and reputation, you must be always valuable for others.
SEO optimised articles increase your online presence and reputation by 50%.
Tip: Before you start creating content, go and visit AnswerthePublic.com, to find out what are the key search around your industry.
4. Start talking to the camera.
Are you planning to launch an online event or hold a webinar?, Or just creating more visual content? You need to start talking to the camera right now. Therefore, consider this a preparation campaign where you can explore whether your content is valuable and attractive enough.
Online events boost your customers’ engagement by 60%.
Tip: You do need a super production to start, but be sure you have: A good mic, A good light and a lot of confidence.
We are your Experienced, Professional and Reliable Team
We take care of the digital, you take care of your services and clients.
The Global School is a multi-awarded organisation with 15 years designing & marketing purpose-driven consulting & education, JOIN US AND START FOR FREE NOW.
Let me be honest with you, Consultants can not sacrifice time on understanding every aspect of the digital world, and still taking care of their clients. How consulting businesses are working online?
I have been consulting for the last 30 years, in international companies, organizations, but also on a personal level, and suddenly I am facing the biggest disruption in my life like never before: Learning how to move my consulting services online.
My workflow till COVID-19 was structured, efficient, close and client-oriented. Now, the digitalisation speeds up and force us to learn, implement and manage:
Digital Marketing, Analytics, CRMs, Automatizations, SEO, LMS, Web design, Video-Production, Visualization, Video-Conferencing, Podcast, Webinars, etc, etc.
I found myself overwhelmed. Learning Chinese sounded easier than moving digital. I took the challenge, like millions of consultants around the world, and I started exploring the most efficient way of moving online.
After some months of exploring how to set up my consulting business online, I realized that traditional and online consulting have more in common than I originally thought, therefore the only challenge is finding the best platform and the tools for you.
I have now a clear panorama of what great consultants do to succeed, offline and now adapted online. And I want to share it with you:
How consulting businesses are working online? The 3 pillars of a successful Consultant.
1. Powerful Marketing: By transforming your expertise into powerful stories, reaching new clients and never stop providing value to the existing ones.
Before (Offline): I used to create, print out guide-books and send them to my clients. I also approached radio, newspaper and TV channels to discuss popular topics, or write case studies for universities.
Now (Online): Now, I write articles for my blog, SEO optimised, and break down this content into social media content. I learned how to research keywords, what is the best timing for posting and what formats and platforms are the most suitable for my social media.
2. Great Solutions: Designing great solutions for your clients will make you an outstanding consultant. And for this, you need to get to know very well your client´s needs.
Before (Offline): I used to schedule a call with managers, leaders and industry experts on what are the most pressing challenges.
Now (Online):I follow market trends online, I connect on Linkedin with other experts and start a meaningful conversation. After talking with my potential and current clients, I engage in specialised online forums that allow me to align my services with my client´s real needs.
Content is the king, but a powerful solution is our real kingdom.
3. Memorable Experiences: Delivering your solutions in the most memorable way possible is stamping your signature to your services. Satisfied clients are the best marketing campaign.
Before (Offline): I used to follow my presentation guide-book: Prepare my slides, hand over a workbook, facilitate discussions and collaborative learning.
Now (Online): Now, I focus on building a great experience, before, during and after an online session. A memorable experience starts with the very first e-mail. The roadmap needs to be clear, understandable and even gamified.
Visualisation is key and despite the boom of Zoom in online education, I personally prefer collaborative tools like Google Jamboard and Mural.
Are you also moving or planning to move your consulting business online?.
As I stated at the beginning of this post. Consultants can not sacrifice time on understanding every aspect of the digital world, and still delivering powerful solutions and taking care of clients.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Roberto A. Arrucha – @Arrucha
