Social Innovation Canvas

PROBLEM

Define the problem (Problem). WHAT, HOW, WHERE, WHEN.

– Intensity. How bad is it?

– Frequency. How frequent is it? 

– Impact. How many are affected?

ACTORS

A basic systemic approach of the forces behind a problem.

Pushing vs Pulling. Who is being affected by vs who is benefiting from the current status quo?

Pulling: Not willing to change the status quo.

Pushing: Trying to change the status quo.

SOLUTION

Solutions triple-A

Affordable: 

• – Is your solution cost / effective? 
• – Is your solution better than others? how?
• – Is your solution transparent? 

Accessible:

• – Is your solution ready to be implemented in reality?
• – Is your solution simple and easy to understand?

Adaptable: 

• – Is your solution universally used?  
• –  Does your solution offer measurable results?
• – Can your solution scale up?

 

Competitive Solution:

3 A = You have the best solution

2 A = Your solution is good

1 A = Change your solution

0 A = You are the problem!

Example: 

The current price of drinkable water in the suburbs of Yaounde, Cameroon.

– Intensity: 7/10

– Frequency: 365 days a year

– Impact:  250 thousand persons a year.

Actors:

Pulling: Water Sellers, Plastic Factories.

Pushing: Farmers, Street Vendors.

Example:

Bottom-up Matching Solution.

A water purifier that reduces the cost per litre of water by 30%, made from recycled ceramic and with a capacity of 15 litres.

 

COST STRUCTURE.

Variable Costs:

Costs associated with your level of income. More income, more cost.

Example:

• – Research and Development 
• – Marketing.
• – Supplies.

 

Fix Costs

Costs associated with your operational activity. Constant costs regardless of your income.

Example:

• – Salary.
• – Office Rent.
• – Internet.

 

HOW TO USE IT?

Step 1.

Ask each member of your team to draw a summary of the first section in an A4 paper.

You can use figures, symbols, icons, emojis, anything except words.

Step 2.

Form teams of 4 persons (If applies it) for the 1st round of presentations, each member will have 2 mins max. to draw and explain the results.

After each presentation finished, each team will evaluate (from 0 to 5) how clear was the presentation? 

 

Step 3.

After the 1st round, give some space to rearrange and improve all the presentations.

Start the 2nd round of presentations. Each member of the team will have 2 mins max. to draw while explaining the results.

After each presentation finished, ask the rest of the team their feedback.

HOW CAN WE INTERPRET IT?

This first part must be able to clarify the problem, actors, its possible solution and costs.

Points to evaluate:

– The message.

 – The clarity and understanding of the problem.

 – The clarity and understanding of the solution.

 – Everyone’s attraction.

 

Using your poster will allow applying design thinking, which will bring more clarity to your presentation.

There are no simple problems, and complexity is a rule of all of them. However, this exercise seeks to improve how clear you can communicate it.

If you are tackling a very complex problem, try to focus on the general overview, and save the details till the end.

1. Leadership Self-Assessment. How can assess my leadership skills and capabilities?

2. Finding your purpose (Ikigai + Golden Circle). How can I find and link my purpose with the purpose of my project?

3. Social Innovation Matrix. How can explore problems and possible solutions? 

4. Humanity Development Goals. How can we work with development more holistically?

5. Social Intervention Frame. What is the best intervention to solve a problem?

6. Social Contract. How can design and model a social innovation project?

7. The Social Innovation Canvas. How can design and model a social innovation project?

8. Impact Investor Matrix. How do the investors measure impact on projects?

9. Social Economy. How can I finance my  project beyond traditional financing models?

10. Types of Funding. How can I find the best types of funding for my project?

11. Activist Journey. How can I build a movement to solve a social problem?

12. The Social Leader Storytelling. How can I build a powerful and meaningful message for my project?

13. Kite Customer Relationship Management CRM. How can I sell and raise funds for my project?

14. Team Values. How can I build trust among my stakeholder?

15. Recruitment Venn. How can I attract, keep and communicate with the best team for my project?

16. Productivity Board. How can I work more efficiently if I don´t have a clear work process?

17. OKRs. How can I work more efficiently if I already have work process?

18. Decision-Making. How can I discuss and make better decisions with my team

CUSTOMER SEGMENT

Your project must be financially sustainable to survive. That is why defining its source of income, customer segment, or funding backers is relevant.

Define and Describe your customer (s):

– What is the mission of your potential client?

 – What are the problems that your potential client faces?

 – What are the benefits that your potential customer is looking?

Identify at least three customer segments.

 

REVENUE STREAM / SIZE

In businesses, a revenue stream refers to any income from business activities.  

In government, the term revenue stream often refers to different types of taxes.

In an organisation, types of donations or contributions.

 

Cash flow = Stable and frequently revenue (365 days a year). Example: Direct Sales, Donations or Memberships.

Main revenue = This activity generates more than 50% of the total revenue.

 

Example: Impact Investing, Fundraising Campaigns.

Top income = Thie activity can become the next stage in your income strategy.

Example: Licenses of use or Franchises.

 

EMOTIONAL VALUE PROPOSITION

It refers to what you want to make your client feel with your solution:

Example: Satisfaction, Accomplishment, Success, Security, etc.

Identify at least 3 emotional proposals.

 

 

VALUE PROPOSITION

FUNCTIONAL VALUE PROPOSITION

It refers to what you want to deliver to your client that solves their problems and generates value for their business or project.

Example: Greater impact, Low Cost, Better Quality, Better Process, Innovation, Friendly to the environment, etc.

Identify at least 3 functional proposals.

How to identify value propositions?

 

Mission / Aspiration / Objective

– What is the mission, aspiration or purpose of your client? (Personal, professional, emotional)

– What are the values ​​and objectives that motivate your client?

(For example, increase sales, satisfy a market, etc.)

– What are the problems and needs that your client is trying to solve?

(For example, efficient use of resources, sustainable development objectives, a collaboration between authorities, etc.)

 

Pains / Losses / Annoyances

– What financial and operational challenges does your client face? (for example, lack of efficiency or quality, expensive, lack of training, etc.)

– What social or technical risks does your client face? (for example, loss of influence, confidence or status, financial, technical)

– What is it that keeps your client awake at night? (for example, big problems, worries, etc.)

– What barriers prevent your client from adopting solutions? (for example, initial investment costs, learning curve, resistance to change, etc.)

 

Earnings / Achievements / Satisfactions

– What makes your client’s work or life easier?

(eg flatter learning curve, more services, lower cost of ownership, …)

– What positive social consequences does your client want?

(for example, social acceptance, popularity, reputation, etc.)

– What would increase the probability of choosing your solution?

(eg good design, warranties, cost, financing, etc.)

– How does your client measure success and failure?

(eg performance, cost, impact, etc ..)

– What savings would make your client happy?

(for example, in terms of time, money and effort, …)

– What results does your client expect and what would go beyond their expectations?

(for example, quality level, more of something, less of something, …)

– What are the solutions that currently keep your client happy?

(for example, specific characteristics, performance, quality, etc.

Step 1.

Ask each member of your team to draw a summarize of both sections (1st and 2nd) in an A4 paper.

You can use figures, symbols, icons, emojis, anything except words.

 

Step 2.

Form teams of 4 persons (If applies it) for the 3rd round of presentations, each member of the team will have 3 mins max. to draw while explaining the results.

After each presentation finished, ask each team will evaluate (from 0 to 5) how clear was the presentation? 

 

Step 3.

After the 3rd round, give some space to rearrange and improve all the presentations.

Start the 4th round of presentations. Each member of the team will have 2 mins max. to draw while explaining the results.

After each presentation finished, ask the team for feedback.

HOW TO INTERPRET IT?

These two sections must achieve not only clarity but also the viability of the project.

Points to evaluate:

– The message.
– The level of understanding of the problem.
– The level of understanding of the solution.
– The viability of the project.
– Everyone’s level of attraction.

Through your poster, your design thinking will be stimulated, trying to bring even more clarity to your presentation.

It is clear that there are no simple problems, and complexity is a rule of them, however, this exercise seeks to improve their presentation.

If you are tackling a very complex problem, try to focus on the general presentation of it, and save the details for a future presentation.

1. Leadership Self-Assessment. How can assess my leadership skills and capabilities?

2. Finding your purpose (Ikigai + Golden Circle). How can I find and link my purpose with the purpose of my project?

3. Social Innovation Matrix. How can explore problems and possible solutions? 

4. Humanity Development Goals. How can we work with development more holistically?

5. Social Intervention Frame. What is the best intervention to solve a problem?

6. Social Contract. How can design and model a social innovation project?

7. The Social Innovation Canvas. How can design and model a social innovation project?

8. Impact Investor Matrix. How do the investors measure impact on projects?

9. Social Economy. How can I finance my  project beyond traditional financing models?

10. Types of Funding. How can I find the best types of funding for my project?

11. Activist Journey. How can I build a movement to solve a social problem?

12. The Social Leader Storytelling. How can I build a powerful and meaningful message for my project?

13. Kite Customer Relationship Management CRM. How can I sell and raise funds for my project?

14. Team Values. How can I build trust among my stakeholder?

15. Recruitment Venn. How can I attract, keep and communicate with the best team for my project?

16. Productivity Board. How can I work more efficiently if I don´t have a clear work process?

17. OKRs. How can I work more efficiently if I already have work process?

18. Decision-Making. How can I discuss and make better decisions with my team

CHANNELS

The purpose of any distribution channel is the building a bridge between the producer of a product and the user of this product, whether the parties are located in the same community or in different countries thousands of miles apart.

A distribution channel is the most efficient and effective way a product reaches the hands of a customer.

A channel performs three main functions.

• – Transactional functions: buying, selling, and risk assumption
• – Logistical functions: assembly, storage, sorting, and transportation
• – Facilitating functions: post-purchase service and maintenance, financing, information dissemination, and channel coordination or leadership.

 

Types of Channels

There are basically 3 types of marketing channels:

Direct: Directly from your store to your customer. E.g.. Your own Shop.

Indirect; Through intermediaries; E.g. Reseller.

Non-traditional: Which comprehends combination of  both, and new emerging every day thanks to the digital economy, such as: 

• 1. Dual distribution,

• 2. Reverse channels,

• 3. Intensive,

• 4. Selective, 

• 5. Exclusive,

 

Direct  & Indirect

Direct is the marketing and selling of products or services directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling.

Modern direct selling includes sales made through the party plan, one-on-one demonstrations, personal contact arrangements as well as internet sales.

Indirect: Or selling through intermediaries, is a marketing channel where intermediaries such as wholesalers and retailers are utilized to make a product available to the customer.

The most indirect channel you can use (Producer/manufacturer –> agent –> wholesaler –> retailer –> consumer) is used when there are many small manufacturers and many small retailers and an agent is used to helping coordinate a large supply of the product.

 

Non-Traditional

Dual Distribution

Dual distribution describes a wide variety of marketing arrangements by which the manufacturer or wholesalers uses more than one channel simultaneously to reach the end-user.

They may sell directly to the end-users as well as sell to other companies for resale. Using two or more channels to attract the same target market can sometimes lead to channel conflict.

An example of dual distribution is business format franchising, where the franchisors, license the operation of some of its units to franchisees while simultaneously owning and operating some units themselves.

Reverse Channels 

Three public trash cans that are used for recycling.

Recycling Containers: Recycling is an example of a reverse marketing channel.

If you’ve read about the other three channels, you would have noticed that they have one thing in common — the flow. Each one flows from producer to intermediary (if there is one) to consumer.

Technology, however, has made another flow possible. This one goes in the reverse direction and may go — from consumer to intermediary to the beneficiary.

Think of making money from the resale of a product or recycling.

There is another distinction between reverse channels and the more traditional ones — the introduction of a beneficiary. In reverse flow, you won’t find a producer.

You’ll only find a User or a Beneficiary.

 

Intensive Distribution.

As many outlets as possible. The goal of the intensive distribution is to penetrate as much of the market as possible.

 

Selective Distribution.

Select outlets in specific locations. This is often based on a particular good and its fit within a store. Doing this allows manufacturers to pick a price point that targets a specific market of consumer, therefore providing a more customized shopping experience. Selective distribution caps the number of locations in a particular area.

 

Exclusive Distribution.

Limited outlets. This is exclusive to special, limited editions or available only in particular locations or stores. This method helps maintain a brand’s image and product reputation.

 

Examples:

Solution: Water purifier that reduces the cost per litre of water by 30%, made out of recycled materials and with a 15-litre capacity.

Direct Channel: Sales Agents and Internet Sales.

Indirect Channel: Wholesale Distributors or Stores Specialized in Solutions for the Home, Shops, Food Industry.

Non-Traditional Channel: Catalogs with different designs distributed in select stores.

 

Partners or Allies

My Partners are not my clients. 

1. 1. Does my potential partner reduce the cost of my project?
2. 2. Does my potential partner improve my communication & distribution channel?
3. 3. Does my potential partner increase my value proposition?

 

Examples:

Solution: Water purifier that reduces the cost per litre of water by 30%, made out of recycled materials and with a 15-litre capacity.

– REDUCE COST: Shared manufacturing workshop, reduces cost in rent.
– BEST COMMUNICATION AND DISTRIBUTION CHANNEL: Government, provides an official communication and improves access to my potential clients.
– IMPROVED VALUE PROPOSAL: Penitentiaries where inmates learn to develop these products, increasing my social impact.

There are many models of impact measurement, however, we propose a measurement based on the Humanity Development Goals:

What is the impact of your project on a Personal, Social and Environmental level?

Step 1.

Ask each member of your team to draw a summarize of all the sections (1st, 2nd, and 3rd) in an A4 paper.

You can use figures, symbols, icons, emojis, anything except words.

 

Step 2.

Set groups of 4 persons (If applies) for the 4th  round of presentations, each member of the team will have 3 mins max. to draw while explaining the results.

After each presentation is finished, ask the rest of your team to evaluate (from 0 to 5) how clear was the presentation? 

 

Step 3.

After the 4th round, give some space to rearrange and improve all the presentations.

Start the 5th round of presentations. Each member of the team will have 3 mins max. to draw while explaining the results.

After each presentation is finished, ask the rest of the team their feedback.

 

HOW TO INTERPRET IT?

These two sections must achieve not only clarity but also the viability of the project.

Points to evaluate:

– The message.
– The level of understanding of the problem.
– The level of understanding of the solution.
– The viability of the project.
– Everyone’s level of attraction.

Through your poster, your design thinking will be stimulated, trying to bring even more clarity to your presentation.

It is clear that there are no simple problems, and complexity is a rule of them, however, this exercise seeks to improve their presentation.

If you are tackling a very complex problem, try to focus on the general presentation of it, and save the details for a future presentation.

1. Leadership Self-Assessment. How can assess my leadership skills and capabilities?

2. Finding your purpose (Ikigai + Golden Circle). How can I find and link my purpose with the purpose of my project?

3. Social Innovation Matrix. How can explore problems and possible solutions? 

4. Humanity Development Goals. How can we work with development more holistically?

5. Social Intervention Frame. What is the best intervention to solve a problem?

6. Social Contract. How can design and model a social innovation project?

7. The Social Innovation Canvas. How can design and model a social innovation project?

8. Impact Investor Matrix. How do the investors measure impact on projects?

9. Social Economy. How can I finance my  project beyond traditional financing models?

10. Types of Funding. How can I find the best types of funding for my project?

11. Activist Journey. How can I build a movement to solve a social problem?

12. The Social Leader Storytelling. How can I build a powerful and meaningful message for my project?

13. Kite Customer Relationship Management CRM. How can I sell and raise funds for my project?

14. Team Values. How can I build trust among my stakeholder?

15. Recruitment Venn. How can I attract, keep and communicate with the best team for my project?

16. Productivity Board. How can I work more efficiently if I don´t have a clear work process?

17. OKRs. How can I work more efficiently if I already have work process?

18. Decision-Making. How can I discuss and make better decisions with my team